How ‘linked’ are you to related businesses in your area? Do you cross-market with them, to help each of you grow your business? I know this has been covered time and again, but it’s still worth discussing.
As a photographer, I want to expand my business into weddings and events. One way I plan to do this is to market myself to the local florists and caterers. I’ll approach one or two from each category and request a partnership with them. When I’m contacted to shoot a wedding, I’ll suggest my partners as my preferred vendors, and my partners will do the same for me. I hope to also work up packages with my partners, so our clients can get a discount by using all of us together.
While it will build our business base, it will also raise us from the level of vendor to trusted professionals.
What businesses can you partner with to build your business?

I love taking pictures in and around my community – it’s not a very big place, but I sure am proud of it. Lots of lovely ‘hidden’ places, fields, lakes, swamps and all sorts of beautiful images.
I recently entered a picture of our newest water tower, with a beautiful sunset in the background, in a statewide contest geared towards communities. I received a notice yesterday that my photograph won second place. I’m very happy about it, because it was one of those shots that just presented itself. I wasn’t even thinking about photography- I had headed out the door to pick my daughter up from band practice, and when I saw the sky across the road, I went back in and got my camera.
My picture will be on the cover of the February issue of the organization’s magazine.

Some of our bike group leave out on Friday, headed for a long weekend trip to the foothills of the Smoky Mountains. We won’t be going- hubby can’t get the days off.
One of my favorite places to go is the mountains – I love to stop beside the road, where the river is running over rocks; barefoot, freezing my toes off wading through the shallows (even in the hottest part of summer); driving along the river, waving to those who are canoeing or rafting in the deeper parts, wishing I was part of it.
My retirement dream is to live in the mountains; maybe owning a small motel, where we cook for visitors in the summer and fall, and spend the winter snuggled up in front of a fire…

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