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One of my favorite ways to learn new things is by watching YouTube videos. I have several channels that I subscribe to, including Bar None Cowboy Church, Missouri Star Quilt Company, and Dennis Kirk. YouTube is a great way to learn a new skill, like quilting, check on the latest motorcycle accessories or get to hear a sermon that reveals something new about Jesus to me, or about myself and what I need to work on in my spiritual life.

YouTube is free, and if you’ve already using Gmail for your email, then you already have a YouTube account. You just need to make some videos and upload them to your channel. It sounds simple and it really is.

But if you’re going to use YouTube to market yourself, your business or your ministry, there are a few thingsĀ  you need to consider.

First, the name of your channel should be self-explanatory. Then you’ll need to have some nice channel art to ‘decorate’ the top of the home page for the channel. YouTube actually has a template for you to download so you have all sizes covered- anything from displaying your channel on a phone screen, all the way up to big screen TVs. Take the extra time to create a nice cover image for the channel art to catch the attention of potential viewers.

And if you really want to look good, your videos can have a title screen so viewers know what they’re going to watch.

It’s a little bit of work, but if you can have videos marketing what you do- whether it’s teaching how to cook spaghetti, or how to use the newest computer software – make it count. Remember, first impressions are important!

Author: Beth R - Categories: marketing

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