One very effective, FREE, way to get a little publicity is by supplying press releases to local and regional newspapers. Blogs, internet news sites (both legitimate and satire) and social media continue to keep the newest piece of information in front of readers. Since newspapers continue to cut staff to keep budgets in line, they’re going to look more and more to customer-supplied information and news stories.

So if you can create a well-written press release about your story, you can many times get your story printed. Here’s a good article from CBS News that lists several things to consider when writing a press release. It also has several examples to look at.

Besides these suggestions, I was always taught to put the most important part of the story at the front – each following paragraph should be of lesser importance. This helps the editor – if they need to cut some of the text for space, they can simply remove the later paragraphs.

And another idea- if you can include a picture, that’s even better. Most people are more likely to read a story if there’s a picture attached.

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