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I attended Renee Kelley’s first book signing for The Raising of a Prophet on Saturday night, and from everything I could see, it was a big success!

Renee did a lot of planning to get the book signing off to a great start. First, she looked at several different locations before choosing Village Coffee, a great little coffee shop in Troy.  The staff there are always friendly and helpful, and it has a very relaxed, inviting atmosphere. She chose a place that locals already are familiar with, and like to visit- by bringing her friends in, hopefully she’s introduced some new customers to the coffee shop, and also got some new readers for her book by meeting new folks there.

She set her hours from 5 to 8, so that folks could stop in early on their way home from work and pick up their copy, along with some great brew, and head home; or they were welcome to come visit with friends while they warmed up, as several of us did.

Her table was set in the back – several stacks of books were already set out; she had someone ready to make change, and another person was giving receipts, and a third person was registering all the visitors for the door prizes that were given out through the night. (I did notice they used a trick I learned from watching Mad Men – the stacks of books were uneven, so it looked like folks had already been buying.)

She had invited a couple of young people to come play guitar and sing softly – the music was wonderful without being overwhelming to conversations.

Renee also made a point of visiting with everyone who came in- no high-pressures sales talk, just checking in to see if everyone was comfortable. She made introductions where necessary, and she signed each book with a personal note.  She made the rounds of the room, rather than sitting at her table and waiting for folks to come to her.

Renee got several pics during the night; she’ll be submitting them to her local paper, as well as a story.

Renee’s got some great ideas to market her book (and herself!); it’s a process that never stops, but she’s doing a great job.