I sometimes get mired down by ‘pushy paper’ – you know, those little notes,letters, ads and other things on your desk that you need to deal with, but somehow can’t find time to do. They end up getting pushed around from one corner of my desk to another.
Most of the things in my little stack are things that could taken care of very quickly, but I put them off, and I rationalize that since they’re such little things, I can get them done later.
I’ve made a conscious decision to set aside 30 minutes at least once a day to work through these items. For example, I had a stack of business cards sitting on my desk that I’ve collected on my runs around town -they’ve now been entered into my Outlook contacts list, with notes on who the person is and how I met them. I’ve also edited my list of categories in Outlook, so they’re more effective.
I also make notes in any appropriate fields in Outlook – if I only know that the business manager’s name is Jim, I enter that, sorting the contact to list it under only the business name, but I also add a task to find out a little more about Jim- last name, hobbies, etc. Then if I think he’ll make a good source of assistance to someone else, I list him in that category, too. If I can get several of his business cards, I’ll pass them along to folks who can use his help. I’ll make any notes I can in in the miscellaneous field.
I’m not trying to sell you on Outlook; I love it and use it as much as possible, even looking for new ways to use it. But you might have a different system that works for you. The point is to use it for all it’s worth.
Besides Outlook on my computers, I also use the Franklin Covey paper system (2 pages per day and sometimes that’s not enough!); my cell phone is a Palm Centro which syncs to Outlook and keeps as much information as possible on it.
One other suggestion- no matter what your system, make sure you keep it safe. If it’s a paper system, make sure you keep your planner with you; if you’re using a computer-based program, back it up often. I speak from experience: several years ago I bought an external hard drive that I keep all my documents and files on and it’s backed up onto another computer. However, I failed to back up my Outlook files, and when my system crashed, I lost all my emails, and even worse, my notes and contacts. Thankfully I had printed my contacts list to a pdf file, but the notes I had are gone. Some I could recreate, but not all.
Remember, if it’s important enough to you to save in the first place, make a back up!

I finally caught up with our middle son this afternoon. He’s stationed in Germany, and will be coming home next month.
I knew he was scheduled for some time off, but we never know until a little before he leaves whether it’s going to work out. He’s finalized his flight in, and given us a pickup time.
He’ll get to be home for about a month, so my mom is planning on cooking an early Thanksgiving so he can celebrate with us. He’s always liked ‘green stuff’ (pistachio salad) so I’m sure that will be on the menu.
We really have an old-fashioned, right-out-of-Southern Living spread at Thanksgiving and Christmas – turkey and dressing (my mother’s is always just right), sweet potato casserole, peas, butter beans, rolls, cranberry sauce (the kind that slides right out of the can), and usually some great salads and casseroles. Coconut cake and pies – who can argue with that kind of meal?
I’m so looking forward to seeing him – he’s never met his nephew (whose birthday was yesterday) and he’s only seen some of the other nieces and nephews a few times, so he’s in for a real treat. I’m sure we’ll have to arrange some kind of day just for the kids to crawl around on him and let him know how proud they are of him.
I’m very proud of my son and all the others who serve our country- even if they serve in peacetime, they make a sacrifice no one else can imagine, and they don’t ask for any recognition – I remember the first time we picked him up at the airport – a group of folks from a military support group were there, and every time a few soldiers came through the gate, they stood and applauded. Most of the men and women looked slightly embarrassed, as if they’d prefer to just walk on without all the attention. Next time you see a soldier or other military person, say thank you…

You know your business more than anyone else – what is your marketing strategy? Starting today, I’ll occasionally give you ideas to market your business that are will hopefully be quirky enough to get a prospect’s attention, and isn’t that one point of marketing?
Today’s suggestion: seeds.
If you are in any business that can help another business grow, mail out small seed packets attached to a marketing piece discussing ways you can help ‘grow your business’. To further personalize the pieces, gear seed choices to the prospect- a grocery store might get vegetable seeds, wheat seeds for a bakery and flower seeds for a florist’s shop.
It’s okay to have your marketing pieces mass-produced, but leave yourself a little leeway in putting those individual touches on them. I’ve designed some marketing postcards for my own business – the front is pre-printed, but I’ve left the back blank so I have the choice to hand write a message or print it from my desktop, then add my signature.
Make sure your prospects see that you’ve got time for them- that may be the deciding reason they choose to do business with you.

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