Let's talk turkey. No, I don't mean the turkey that you'll be carving later this week. I mean one of the most important parts of your business PR campaign - your web site.
Does your website really do you justice? Let's look at a few things and see...
-Your site's navigation - is it easy to move from one page of your site to another? No matter what type navigation you have, moving around your site should be easy for your visitors.
-Contact information - do you have at least one way for your visitors to contact you? At the very least, you should have an email link and street address listed. Even better, have a contact form on your site - this is especially nice for those visitors who might not have email capability on their computers, or who might be using someone else's computer.
-Call to action - does your site invite visitors to interact with you? Using a form, you can take a poll, invite reviews or suggestions, take orders or even ask them to sign up for your newsletter.
-Mission statement - don't make your visitors guess what you do - tell them! Now this may seem silly, but how many times have you landed on a site, and had no idea what it was about? The design of a site is very important, but it shouldn't overwhelm the underlying message.
-Your personality - your website can have a professional look and feel, and still show your visitors who you are. After all, that's what makes your site unique - the fact that you own it. If your business is just like everyone else's, why should anyone buy from you? That's where your personality and individuality comes in. There is something that you do better than anyone else - and the key is to have your website show that off. If you've got the best prices in your area, or if you offer excellent customer service before and after the sale, then your site should show that. Give your guests (read potential customers) a reason to do business with you.
So, take a cold hard look at your site, and see if it says "you" - if not, talk to your webmaster and let them make some suggestions that will spice up your site!
By the way, if you'd like to have your site reviewed by professional web designers, you can submit it to The Design & Publishing Center (http://www.graphic-design.com/) - look for Web Design Review and Critiques in the menu on the left. They'll do a great job and tell you exactly what might need to be changed.