The story inside is the most important part of any book, but the covers should help tell the story. The old adage about not judging a book by it's cover is always true for people, but books ARE judged by their covers - let me help you make sure readers make the right decision! The cover design is the first thing potential readers will see, and it should also invite readers to pick the book up and browse through the pages.
Just as the front door to your home gives visitors an idea of who you are and what your home is like, the cover should tell a very small part of your story, to intrigue potential vistors, and get them to pick it up and flip through the pages. A well-made cover should include a good synopsis of the story, or introduce you as the author, and give readers enough information about you to help them make the decision to purchase your book.
A book cover I've been very impressed with lately is for If I Did It, the story of the murder case of Nicole Simpson and Ron Goldman. Take a look at the cover and you'll see why - the cover designer did a great job with the title itself (is there any doubt how the family felt about O.J.'s guilt?); the use of colors and the police tape graphic make it almost impossible not to pick the book up and thumb through it.
Obviously, you don't want to have your book cover designed before you start your book, but it's always a good idea to discuss ideas with your designer early in the process of writing your book. Designs can always be changed, but a good cover is worth spending some time on, so it doesn't look rushed.
If you'd like to discuss your project with me, please email me with contact information and I'l get back with you as soon as possible.